Online Marketing News

SearchCap: The Day In Search, September 4, 2010

...

Justice department probes Google's ITA Software deal: report (Sakthi Prasad/Reuters)

Sakthi Prasad / Reuters: Justice department probes Google's ITA Software deal: report  —  (Reuters) - The U.S. Justice department is looking into Google Inc's (GOOG.O) takeover of airline ticketing software firm ITA Software Inc, to deter...

Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated

Posted by randfishLast week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The reception was overwhelming - I've never previously been part of a professional event where thunderous applause broke out not once...

Google TV Developer Platform: What to Expect

In May, Google announced a new Internet TV product called Google TV. As we noted at the time, the most interesting aspect of the announcement was the developer ecosystem that Google is introducing to television. Google TV will not just allow you to view ...

Yahoo Engineers Talk Of Outsourcing To Bangalore; Yahoo PR Disagrees

This has been one of the more interesting stories to track down. We got word over the weekend that Yahoo is in the process of moving large numbers of engineering jobs within the YOS group to Bangalore. Yahoo PR mostly denies this. This includes YDN (Yaho...

Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. In this week's top inbound marketing article, ...

Google Forcing Some Searchers Into 20 Search Results

...

Pure-Play Twitter Startups Attract 50% Less Venture Capital ... (CB Insights)

CB Insights: Pure-Play Twitter Startups Attract 50% Less Venture Capital and Angel Investment Than Last Year  —  For information on private companies and the people behind them, access CB Insights for free, sign up for the CB Insights ne...

Two Quick, Simple Social Media Tips

Posted by RobOusbeyToday, I want to share two pieces of advice that are particularly useful to certain types of business - and will be exceptionally quick to implement. I've also created a free download that might help some people implement one of these i...

Build Project Management Gantt Charts With Gantto

Anybody who's ever managed a project, whether online or off, knows how invaluable a Gantt chart can be. For project managers looking for a Web-based alternative to the industry standard Microsoft Project for creating Gantt charts, one option might be G...

Google Gets Ballsy With Its Latest Logo

It looks like we're not the only ones doing some crazy things with our logo tonight. Google's latest logo doodle is currently setting the web on fire -- or driving people insane, depending on what you read. Sure, it's nothing new for Google to change its...

Online Content Doesn’t Have an Expiration Date

Publishing content online is simple; maybe too simple. When you click publish, share or tweet, do you instantly forget about the information you just shared? In a social media culture where the hunt for the next big trend constantly exists, putting aside ...

Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars

...

Day of The Dead: Web Drives Strong Demand for Java Skills (James Governor/James Governor's Monkchips)

James Governor / James Governor's Monkchips: Day of The Dead: Web Drives Strong Demand for Java Skills  —  As I have argued before, in IT everything is dead.  That is- if its in production, its “dead”.  When a commen...

LDA - Is On-Page Optimization the SEO Secret?

Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.How do ...

Giant Wooden Pointers at University Remind Students to Check In on Facebook

It's always a little funny to me when I see "Find us on Facebook!" written on church marquees and signs on coffee shop counters. But the University of Kentucky has taken this real world hyperlink concept to the next level. The school has built huge woode...

50 Days Of Logos

Last week we changed the TechCrunch logo for a day to salute Twitter - specifically the first crazy Twitter logo with no vowels. And we had so much fun doing it that we decided to keep doing it. Starting today and for the next 50 days we'll change our log...

5 Tips to Improve Channel Partner Lead Generation

Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business mak...

13 Questions To Ask Before You Hire A Local SEO Consultant

...

Some Newspapers, Tracking Readers Online, Shift Coverage (Jeremy W. Peters/New York Times)

Jeremy W. Peters / New York Times: Some Newspapers, Tracking Readers Online, Shift Coverage  —  In most businesses, not knowing how well a particular product is performing would be almost unthinkable.  But newspapers have always bee...