Developing Your Campaign Strategy

Are your marketing efforts more strenuous than productive?
Do your marketing campaigns produce effective results?
Are you consistently reaching your target market effectively?

Producing results through marketing activities are a key issue for most organizations. Whether it’s generating new business, increasing product/service awareness, or gaining traction above your competition, developing a strategically targeted campaign can make all the difference.

Industry Examples Most organizations have trouble focusing on an industry specific problem and implementing a marketing solution that actually relates to that problem or need. Two industries that are being highly impacted by a growing problem are Education and Healthcare. With a national workforce shortage, organizations and associations are working together to try and combat this problem through legislation and techniques to help alleviate the dilemma around employee retention.

DSM has developed a Program geared towards helping statewide associations to prevent the workforce shortage from growing into a national epidemic. We call this the Employee Recruitment Program (ERP). By developing a strategy around marketing directly to the ACTUAL targeted audience, our efforts are continuing to make a significant impact. Below are overviews of our Employee Recruitment Program (ERP). Adobe Acrobat is required to view each piece, and this software may be downloaded at no cost using the link to the right.

Hospital Association presentation
Education Association presentation

By utilizing our Four R’s method (Relating, Researching, Reputation, Results) DSM is able to effectively develop and implement a marketing campaign within a specified industry and maximize results through our proven strategies.